The Nehru supporter’s sleight of hand and the tragedy of India’s V-shaped trajectory

A lightly edited version of this article, written jointly with Ajit Datta, appeared on News18 here, and on Firstpost here.

In 1947, Jewish leaders around the world drafted Albert Einstein to write an extensive personal letter to Jawaharlal Nehru. The United Nations was set to vote on the creation of Israel. In his appeal to Nehru, the world’s most famous scientist pointed out that the Jewish people had been victims of persecution for centuries. Much like the masses of India. India was the most influential among the newly decolonizing nations in Asia and Africa. In order for Israel to be accepted among the countries of the world, the Jewish state would need India’s support.

For the record, India voted no, along with a dozen other members of the UN. These were mostly Muslim countries such as Saudi Arabia or Pakistan, but also Cuba and Greece. The UN resolution passed with 33 votes in favor and 13 votes against, with 10 abstentions.

This episode brings some perspective to the forever unfolding “Nehru vs Modi” war on social media and public discourse today. Look how PM Modi is raising India’s prestige, BJP supporters say. They point to India’s growing stature on international forums such as the Quad, meetings of the G-7 and the G-20 countries, the Shanghai Cooperation Organization, the World Economic Forum, and so on. Recently, the New York Times began speculating on whether Prime Minister Modi would take the initiative in bringing both sides to a final settlement in the war on Ukraine. Such an article would never have appeared without sanction from the highest levels of the US military industrial complex.

Look at the crowds that turned out to hear Nehru at Hiroshima in Japan in 1957, the Congress supporters sneer right back. Or watch this video of Nehru being welcomed at the White House by President Eisenhower in 1956. It is just after he has concluded his meeting with Chinese premier Zhou Enlai. Do you now see the towering statesman that Nehru was? But then, the question is this. If India had all this power and prestige, what happened to it?

Oddly enough, the Congress supporters might have a point. But for the worst possible reasons. To understand this, we offer a hypothesis that is both painful and provocative. From 1947 to the present day, India did not always trend upwards. Instead, our trajectory was more like a “V.” For over 40 years, Nehruvian principles made India move steadily down the global order. The bottom was reached around the crisis of 1991, when these principles were finally abandoned. After that, India began its rise. 

As a result, most Indians do not have a memory of ours being a powerful country. When India is celebrated on the world stage today, it feels like something that has never happened before. But it used to happen. Then, we sabotaged ourselves.

Sounds unbelievable? Consider this. In 2021, India became the world’s fifth largest economy, and it was the sixth largest in 2020. What was the rank of India’s GDP in the 1950s? Also sixth! In between, India’s rank dipped as low as 12th in 1991! That is the stark “V” shape we were talking about.

India’s economic decline in the Nehruvian years


Looking at the arduous efforts of the government to internationalize the rupee today, it is difficult to imagine a time when entire foreign countries used the Indian Rupee as their currency. But in the 1950s and the 1960s, the Indian Rupee was used all over the Middle East. As central banker, India enjoyed enormous power over the economies of all these countries where millions of Indian workers now toil for a pittance. In 1959, the Reserve Bank of India introduced the Gulf Rupee specifically for these countries. Initially, a Gulf Rupee was worth exactly one Indian Rupee.

But as India’s economy weakened under the weight of Nehruvian socialism, other nations no longer wanted to be under India’s umbrella. Kuwait left in 1961, and Bahrain in 1965. As India’s economic crisis deepened, the RBI was forced to devalue the Gulf Rupee in 1966. The Saudis stopped trading in Indian currency. One by one, Dubai, Qatar, Abu Dhabi and Oman gave up on the Gulf Rupee and introduced their own currencies.

By 1966, famine-like conditions prevailed in India. And our economics took an even harder left turn. In 1969 and 1970, India nationalized all banks. But forex reserves continued to decline. By 1974, India imposed the harshest possible capital controls, forcing foreign firms to flee. India had shut its door upon the world. And the world did not look back.

If India’s economic disaster under Nehruvian socialism can be captured in a single data point, it is this. In 1947, India’s per capita GDP was 18 percent of that of the world. In other words, the average Indian earned only 18 cents for every dollar that the average person around the world earned. By the 1991 crisis, this collapsed to one-third of that, to just 6 cents for every dollar In other words, India actually became 3 times poorer in the first four decades after independence! After the 1991 reforms, India began inching back upwards again. By 2014, it rose to 14 cents. Where is the average Indian today? We have climbed back to 18 cents. That is where we used to be 75 years ago!

The undermining of India’s military

When Gamal Abdel-Nasser, the leader of Egypt in 1967, began the moves that culminated in the Six Day War, he first had to contend with the United Nations Emergency Force (UNEF) that was stationed in the Sinai desert. The commander of the UNEF was Maj. Gen. Indar Jit Rikhye, a World War II veteran of the Indian Army. Similarly, when the first Indochina war ended in 1954, it was decided to have an international commission to hold free and fair elections in Vietnam. Who would be in charge of this commission? Canada, Poland and India! It has been a long time since India enjoyed such clout in international affairs.

In 1962, the Indian Army fought a hopeless battle, with World War I vintage .303 bolt action rifles against the Chinese who used AK-47s. It was the result of fifteen years of stagnation in the Indian military. The sense of urgency advocated by generals such as Thimayya was ignored by the duo of Nehru and defense minister Krishna Menon, who promoted their own favorite commanders. Security threats were systematically neglected. And perhaps worst of all, for ideological reasons. “Our policy is non-violence. Scrap the army! The police are good enough to meet our security needs,” Nehru is reported to have said.

Such thinking was perhaps at the root of decisions such as the premature ceasefire in 1948, choosing to take the Kashmir issue to the UN. Or the decision to not put the Indian army in charge of the frontiers with Tibet until 1959. The Chinese had occupied Tibet in 1950, and by 1957 they had built the Tibet-Sinkiang highway through Aksai Chin. The highway remained undiscovered for nearly two years. Under the terms of the 1948 ceasefire, Nehru did not allow Indian fighters to carry out reconnaissance missions from the airfield at Srinagar. It was a sad state for a military that had served with distinction in two world wars, from the capture of Haifa in 1918 to the liberation of Italy in 1943.

If the Indian military received much needed attention after 1962, most of the gains from the military victory of 1971 were lost at the negotiating table. India handed over 90,000 prisoners of war back to Pakistan, but the Kashmir issue was left untouched. In the east, the chicken’s neck remained narrow as ever. The north-east remained tantalizingly close to the Bay of Bengal, but without sea access, cut off by a strip that is only 50 kilometers wide.

Nehruvian Idealism as foreign policy

The simplistic argument, that India’s international clout was simply due to its stature at the time and not because of Nehru’s statesmanship, can be made easily. After all, foreign policy has always been the favorite punching bag for Nehru’s detractors, since they believe that this was the front on which he made his Himalayan or “Nehruvian” blunders. However, his checkered legacy on this front, and how it can be reconciled with his undeniable statesmanship, must be examined in a more mature manner. 

The answer lies with the approach that Nehru adopted when it came to dealing with the world. His statement at the Conference of Non-Aligned Nations in 1961 best sums up his perception of the international stage and how he believed it should be acted upon.  “The time, the place, the occasion are now and here to take up the question of war and peace and make it our own and show to the world that we stand for peace… The power of nations assembled here is not military power or economic power; nevertheless it is power. Call it moral force,” he said. 

With the end of the second world war and the process of decolonisation, a new world order had begun to take shape. Nehru was perhaps the only important world leader of the time who, with the advent of the United Nations and other such phenomena, whole-heartedly bought into the idealist myth that this world order was propounding. This, despite the discrepancy between the words and the actions of the order’s leading powers from the very onset. 

The term “moral victory” has now become a joke. Take a moment to imagine how one of the important powers in the world actually functioned for decades on the international stage with the objective of scoring one moral victory after another. The fundamentals driving Nehru’s foreign security policy, would be considered liberal or idealist (a disparaging term) in the study of international relations, based on the theory that an international system with no conflict or competition is a real possibility. This is normative theory, meaning a theory that does not describe reality as it is but prescribes or tells you how anything should ideally be. India was perhaps the only power of any consequence at the time which was naive enough to actually walk the talk on such an approach, an approach which according to most scholars, continued till the end of the Cold War with certain deviations. Naturally, like anybody chasing one moral victory after another, India’s fortunes on the international front began to sag.

How the Nehru Doctrine undermined India

The Nehru Doctrine’s prescriptions on every front, therefore, were in line with these idealist fundamentals. “There is also no doubt at all in my mind that it is inevitable for India and Pakistan to have close relations – very close relations – sometime or the other in the future,” Nehru had said about Pakistan in a speech at the Indian Council of World Affairs. In his mind, it was not the peace but the hostilities that were the aberration. When it came to China, Nehru’s position prior to the war is well-known. On many occasions, he alluded to how similar China was to India- an ancient civilisation, a victim of colonial occupation, a backward country trying to uplift its large population. On the floor of parliament, he flayed the UNO for choosing to recognize Taiwan as the Republic of China instead of Communist China, calling it a breach of the organization’s charter and spirit. India even supported Hong Kong and Macau’s “reintegration” with China. And according to many sources including Shashi Tharoor, diplomats have claimed that India turned down an offer for a permanent seat on the UN Security Council. Nehru believed that China should have the seat.

Such was the faith in the idealist world order that Kashmir, which was a domestic issue since the treaty and terms of accession were no different from any other Indian princely state, was unnecessarily internationalized. After its unnecessary internationalization by India, the internationalization itself was used to justify why India could not integrate the state fully. “The accession is complete. Accession, however, must be distinguished from integration. Jammu and Kashmir State acceded first and then integrated, as the other states had done… but in the nature of things, we could not follow a similar policy in Kashmir where a war, which had almost become an international issue, was going on,” Nehru told the Indian parliament in 1953. On the question of nuclear weapons too, Nehru used the same idealistic framework to conclude that the world was on the brink of peace since everyone wanted it, and that amassing large armies and nuclear weapons was detrimental to this movement.  “The whole course of history of the last few years has shown a growing opinion spread in favour of the concept of non-alignment. Why? Because it was in tune with the course of events; it was in tune with the thinking of the vast numbers of people, whether the country concerned was non-aligned or not, because they hungered passionately for peace and did not like this massing up of vast armies and nuclear bombs on either side,” he said in 1961.

Therefore, as he went about preaching from this moral high-horse, the rest of the world did not mind. In fact, the rest of the world quite welcomed it. Yes, they were lectured about non-violence, non-alignment, how the US-led bloc and the Soviet-led bloc were infringing on the independent foreign policies of other countries and how they were creating instability all over the world. But lectured by whom? Not only was he harmless, he was buying into their idealism and systematically undermining the substantial clout that his own country enjoyed. So long as his ego could be fed by accepting the moral certificates he liked to issue, at least a major power would be kept in check.

This is not merely a theory, for how the world perceived India and its idealism became evident in the wake of Goa’s liberation. Here too, Nehru’s India had followed an idealist approach, trying to convince Portuguese dictator Salazar to give up on his colony for more than a decade. In 1961, perhaps upon realizing that the strength of its moral argument was proving to be ineffective, the Indian military walked into Goa and sent the Portuguese packing. Now remember, this was a period when the erstwhile colonial powers were still supposedly repenting for their actions, and Salazar was the kind of brutal authoritarian who would get “elected” with a vote-share of hundred percent. But what was the revolutionary rules-based liberal democratic world order’s reaction to India liberating Goa? “India, the Aggressor,” screamed a headline from The New York Times. “With his invasion of Goa Prime Minister Nehru has done irreparable damage to India’s good name and to the principles of international morality,” the article said. “Goa, of course, is the former Portuguese colony that preachy, “nonviolent” India grabbed in 1961 in what still lives as a world-class instance of post-colonial hypocrisy. It would have taken a special perversity for Commonwealth dignitaries to relax at the scene of India’s permanent conquest . . .,” The Washington Post wrote. When President John F Kennedy met the Indian ambassador, he is said to have told him, “People are saying that the preacher has been caught coming out of the brothel.” Instead of replying that the Americans would know best about this, India quietly swallowed the insult. Those were not the days of Subrahmanyam Jaishankar, and perhaps somewhere, our policymakers really believed that they had sinned by strongly asserting India’s interests. 

The comparison that is drawn between Nehru and Modi today is for obvious reasons- no Prime Minister has enjoyed such a clout on the international stage since Nehru, and no Prime Minister since Nehru has advocated for non-alignment or strategic autonomy as strongly either. The comparison is instructive, for the approach that Modi has adopted better illustrates the shortcomings of the Nehruvian approach. Today non-alignment is pursued not for some hippy ideal like world peace but for India to emerge as a pole in a future multipolar world order. Non-alignment is pursued not by keeping away from great power politics, but by leveraging great power politics to advance Indian interests.

Under Modi, India has signed foundational military agreements with the United States, and at the same time, it maintains ties with Russia, especially on the defense equipment and energy security fronts. India has gone all-in on the QUAD with the United States among others to restrict China’s influence, and at the same time, it is all-in on initiatives like BRICS and SCO, which seek to dismantle a US-led world order. Never have both China and the West’s bluffs been called out by India at such regular intervals, and without it affecting their relations. India has thriving relations with Iran, Saudi Arabia, Israel and every other important Middle-eastern power, and is reaching out to regions like Southeast Asia through Act East, completely independent from any other great power. Today, articles praising Modi’s statesmanship in the international media are rare, but the red carpet is rolled out for Modi across the globe. Whether it is the vaccines or Ukraine, he is increasingly the man they turn to. But the red carpet is rolled out for a different reason- because they need India, not because they need a moral certificate from Modi personally. 

The Nehru supporter’s sleight of hand

Remember how we talked about India’s exalted role in world affairs in the 1950s? Unable to explain where all this power went since then, the Nehru supporter uses a clever sleight of hand. In the Nehruvian myth, the power and prestige of India in the 1950s was due to Nehru’s supreme personal qualities. According to them, we have not had a leader of Nehru’s caliber since then. And therefore, we lost prestige.

That makes little sense. Because the real reason was India’s sharp decline in the first four decades after independence. You cannot gain prestige in the world, nor hold on to it, when your people are getting 3 times poorer! The respect that the leader of a country gets has only to do with the power they have. A fumbling Biden, however senile, is still the President of the United States. 

The other sleight of hand is calling the Nehruvian years a ‘foundation’ for modern India. But what kind of foundation building makes a country three times poorer and internationally irrelevant in the process? 

Yes, India had a lot of nation building to do in the 1950s. The British had left India devastated and poor. But the question is compared to what? In 1947, India was the largest economy in Asia. It had railways and ports better than anywhere else on the continent. India had a manufacturing base, and universities where knowledge was being produced. China was entering a bitter civil war. Japan had been bombed out. 

Now pick up a globe and have a closer look at the Indian Ocean. Run your finger along the entire east coast of Africa, to the Middle East, and then all the way to Indonesia, formerly called the Dutch East Indies. All those countries were decolonizing in the 1950s and 60s. India lies at the heart of this region, with the potential to control all those trade routes in the Indian Ocean. India’s factories could have fed the demand in those newly independent countries, all of which were less developed than India at the time. India could have fed the Middle East oil boom, or the rising demand in the ‘tiger’ economies of South-East Asia. To think what India could have been!

India has just finished its first full year as the world’s fifth largest economy. That is one rank higher than 1950, when we were sixth. By all accounts. India will become the world’s third largest economy by 2030, and quite likely several years before that. But we must remember that constant rise is by no means guaranteed. And therefore, while we must honor the patriotism, intent and contributions of Nehru and his heirs, there can be no myth-making regarding their policies or their persona. The tragedy of India’s V-shaped trajectory should therefore be well known and widely acknowledged. If myths take hold, we risk falling back into the abyss of the same V.

Wire-Meta debacle: 6 questions that Indian liberals must answer before moving on

A lightly edited version of this column, written jointly with Ajit Datta, appeared on India Today here.

Do you know, I always thought unicorns were fabulous monsters, too?  I never saw one alive before,” Alice asked.  The unicorn replied, “If you’ll believe in me, I’ll believe in you. Is that a bargain?” Now consider this. An online news portal claims to have uncovered a secret app used by India’s ruling party to target journalists and critics online. Some of these journalists and other like minded folk rush to write columns about this in leading international publications such as Bloomberg and the Washington Post. 

India’s Tek Fog shrouds an escalating political war,” runs one headline. “Modi’s machinery of online hate,” crows another. 

Then for the second time this year, the online news portal The Wire announces the discovery of something resembling a ‘fabulous monster.’ Apparently Meta, the tech giant that owns Facebook, Whatsapp and Instagram has given the BJP’s IT cell head Amit Malviya the amazing ability to take down any social media post that he does not like. Effectively, this makes him the ultimate information czar on planet earth. Not the United States government, not the CIA, but Amit Malviya is in charge.

This time however, it all came crashing down. Meta denied the allegations. The purported emails, the date and time stamps, the screenshots provided by The Wire were all discredited one by one. Two independent experts who The Wire had claimed were in their support, denied having said any such thing. 

The Wire has now pulled down its stories on both Meta and Tek Fog. But judging from the way these stories were received and spread around the world, sections of the media and India’s liberal elite must now be confronted with the most basic question of all. Does truth matter?

Who takes responsibility for the story?

Anyone can make mistakes, but where does the buck stop? In its statement on their website, The Wire claims that they were deceived by a member of their Meta investigation team. So there was a team, which would presumably be subject to editorial standards and oversight. Especially before putting out such a fantastic claim about the world’s largest social media platform and the world’s largest political party.

In fact, there are at least three reasons why the senior editorial staff at The Wire cannot possibly disavow responsibility for the story now. First, on Oct 11 when The Wire was still defending its story, their article claiming to have more ‘evidence’ against Meta was bylined by one of the founding editors, as well as a deputy editor.  Second, founding editor Siddharth Varadarajan has repeatedly taken to Twitter to insist that their story “came from multiple Meta sources – whom we know, have met and verified.” And finally, in an interview published by the Platformer on Oct 19, when Varadarajan is asked about Devesh’s credibility, given that concerns have been raised about his reporting on Tek Fog as well, Vardarajan answers, “I don’t think we should make this about Devesh, frankly. This should be equally about me, I was hands on involved in the story.” How can Devesh now be blamed for everything?

Why is a section of the commentariat trying to make excuses for The Wire?

No sooner had The Wire story collapsed than a curiously dishonest argument began doing the rounds. The Wire, they said, is essential for Indian media and even Indian democracy itself! And for that reason, they deserve to be above criticism. Beyond the obvious ironies, this takes a very dim view of our media, our democracy, and even truth itself. Any kind of ‘ideological truth’ is not ‘truth’ at all. It is actually called propaganda.

The second round of these arguments came right after The Wire pulled down its story. We were told to move on quickly and assume good faith, even praise The Wire for its ‘honesty.’ But why? If someone seems to have been caught, does it prove their innocence? And the political environment is so polarized right now that sections of the commentariat do not even assume good faith on part of someone sporting an ‘angry Hanuman’ sticker on their car. Is this commentariat unable to turn an equally unforgiving lens on itself? And is this commentariat really any different from an apologist for any other alleged crime, only because it has a halo of eminence around its head?

After Amit Malviya filed a criminal complaint, and Delhi Police seized electronic devices from the homes of the founders of The Wire, the criticism has grown. Some people say that the publication should only be held accountable by “peers and civil society.” First of all, in case the documents involved have indeed been forged or fabricated, how is it not a case for law enforcement? Does India have a different code of criminal conduct for the media, wherein the standards of scrutiny for fabrication and defamation differ from those for the ordinary citizen? If sections of the media are making the argument that the law taking its course actually infringes on press freedom, then are they not essentially demanding a free pass to break the law? Second, we should note that The Wire itself has lodged a police complaint against Devesh. If trials are to be conducted only by civil society, should Devesh not get the same treatment?

Why didn’t Amit Malviya and the BJP  get an apology?

The Wire apologized, but only to its readers. The publication pulled down the Meta stories, but only admitted to falling short of its own supposedly high standards. In other words, their apology effectively became a form of self-praise. But more importantly, nowhere did they apologize to Amit Malviya or the BJP, who are clearly the injured party here. Nor have they apologized to Meta, nor to any of the individuals whose communications appear to have been fabricated, for that matter. Was this because of partisanship, a general lack of humility or an overwhelming sense of liberal privilege? Either way, what does it do to the credibility of The Wire and those who consider the publication as essential to our democracy?

Can all the misinformation surrounding ‘Tek Fog’ be stopped at this point?

In some ways, the Tek Fog story is even more damaging than the Meta controversy. Because of how long the story stayed around, and how far it traveled, before The Wire finally pulled down the articles. The ‘investigation’ surfaced in January of this year. Since then, it was not just widely reported on Indian television, but also covered in columns in leading international publications such as Bloomberg and Washington Post. It was even reported by the French language newspaper Le Monde.

In India, there were calls from the opposition for a Supreme Court monitored investigation into the alleged existence of the Tek Fog app. Several opposition MPs wanted the Parliamentary Standing Committee on Home Affairs to look into the matter. In fact, Tek Fog even finds a mention in the latest report by Freedom House, which rates India as “partly free.” Who takes the blame for the damage to India’s reputation due to these Tek Fog allegations? Given how the internet works, is it really possible to scrub the mushroom cloud of misinformation after nearly ten months?

Would an Indian entity have been able to force a similar retreat?

On Oct 19, the Bengaluru based social media company ShareChat began reminding The Wire about its demands to take down the Tek Fog story. By this point, The Wire was clearly on the defensive against Meta. On the other hand, the story on Tek Fog and their supposed investigation associating this mysterious app to ShareChat had been up for nearly ten months. 

Earlier this year, a court ordered The Wire to take down as many as 14 articles on Bharat Biotech and Covaxin. Many of these articles had been published at a critical time for our country, when vaccine hesitancy would have had lethal consequences. Back in 2019, the Supreme Court had even remarked on “yellow journalism” while dealing with a case against The Wire filed by the son of a union minister. The argument being made today about the Meta story being a one-off error, is therefore quite disputable. But be that as it may, it is notable that these incidents, however serious, did not turn into the kind of major public relations disaster that the news portal is facing today. 

Thus, one cannot help but wonder. Had The Wire not dragged Meta into the controversy, would it have blown up in their faces at all? Perhaps it would have remained unresolved, or ended softly, with a whimper. 

Was this the Whatsapp University moment for Indian liberalism?

One aspect of the entire controversy remains mysterious. For nearly ten days, the two sides battled each other online, over email headers and screenshots. Why were our renowned fact-checkers, some of them believed to be deserving of a Nobel prize, so silent? 

Both were fantastic stories, on Meta and on Tek Fog. One was about the secret superpowers of the BJP’s IT cell head. Another was about a secret app that could cast a spell of misinformation over the internet, taking over the minds of the human population in minutes. But it spread, easily and quickly. Through a community of people who wanted to believe, and who did not want to check. Across prime time shows, newspaper columns and even think tank reports. 

We believe this is the phenomenon that Indian liberals, so smug and self-satisfied, like to call ‘Whatsapp University.’ Except that jibe is never used against the most privileged in our society. You would never hear it being used for editors of The Wire, who went to town with a conspiracy theory for days, or for a non-PhD holder who believed she had landed a faculty position at an Ivy League institution by virtue of being a news anchor. The ‘Whatsapp University’ jibe is used against those who forward innocuous ‘good morning’ messages. And sometimes those who end up taking a little bit of extra but harmless pride about UNESCO and Jana Gana Mana, or about something new and shiny being built in our country. The jibe is used against seniors who are still coming to terms with technology. It is used against a poor young man who had few opportunities in life, and who misspelled a word, thus calling to “Bycott” Qatar Airways.

The Whatsapp University jibe has nothing to do with an appreciation for facts over beliefs. It is a social class based smackdown used by liberal elites to put the masses in their place. Don’t expect liberal elites to learn anything from the current fiasco.

Why ‘Bharat Jodo Yatra’ is a result of Congress buying its own propaganda

A lightly edited version of this article appeared on Firstpost here.

On the internet, there are all kinds of trolls. But if you observe carefully, different trolls say different things. If you mess with someone on the right, they will accuse you of being selective with facts. If you do that to someone on the left, they will say that you are from the now infamous ‘Whatsapp University.’ In other words, they believe that you do not know any facts at all.

Despite the usual disclaimers, this divergence does reflect thought patterns of people on the two sides. Both sides think that the other is evil. That is far from ideal. But it is normal, perhaps even healthy in a democracy. But only one side believes that the other is unintelligent. And I would say that is why the Congress expects their “Bharat Jodo Yatra” to succeed. Because they have bought into their own propaganda that the rest of us are not very smart.

Every day now, the Congress puts out images of Rahul Gandhi doing things. Their leader can walk, run, stand in the rain, bend to his knees, eat sugarcane, and so on. The camera angles, as well as the production quality of these images and clips is outstanding. These are then shared by party leaders and influencers across all social media platforms. And of course by “pliable” journalists (to borrow an expression from Rahul Gandhi himself) who often post these pictures and videos with the most fawning commentary, Urdu couplets and so on. And all with the same underlying thought: Rahul Gandhi has come of age, see? What more could India possibly want?

At the heart of this is a party and an ecosystem that refuses to rethink, nor admit any fundamental failures in governance. According to them, the only reason the Congress lost is because they could not adapt to a new age communications strategy. And for the last eight years, they have been looking for that strategy, that special kind of social media wizardry that will finally put them over the top. And now you can almost feel them counting the likes and the retweets, and thinking: this time it has to work.

The myth of “photoshop” and “event management” sarkar

The Congress is right about one thing. Prime Minister Narendra Modi and his team are excellent at building a brand. The way they have packaged and presented both the Prime Minister’s personal life and the achievements of his government, so as to maximize electoral gain, is truly remarkable. Where the Congress goes wrong is that they think it is all packaging and no substance, that the public are somehow distracted. And they believe that if they just package Rahul Gandhi a little better, the Indian public will embrace him.

In the 2019 general elections, the NDA’s vote share was above 50 percent in as many as 13 states and union territories, including Uttar Pradesh. If you start from Delhi and travel southwards and westwards, there is not one Congress MP until after you cross Mumbai. Could the BJP have achieved this only through distraction? 

The problem is that the Congress saw the packaging, but not the real difference that the Modi government had made to people’s lives. There were toilets, gas connections, and electricity connections. There were the cheap life saving medicines supplied through the Jan Aushadhi program, the millions who had availed Mudra loans. People saw the houses being built under PM Awas Yojana. And for the first time, the welfare system really did work, with money getting deposited directly into bank accounts. 

For sure, the BJP used its formidable organization to knock on every door before the election and remind the voters of what they had got. They used PM Modi’s personal image to perfection. But it only worked because the voters could connect it to something real. Go to the North East and see the roads and railways being built for the first time ever. And don’t forget that India was the fastest growing economy in the world for four of the first five years of Modi sarkar. Inflation remained low, a far cry from the days of UPA2, when inflation averaged 10.4 percent, sometimes reaching as high as 12 percent!

The duty of opposition parties is to find fault with the government. But the Congress believed so deeply in its own propaganda of “event management sarkar” that it lost touch with reality. As a result, its criticisms often seemed simply unhinged. When 100 percent rural electrification was achieved, the Congress asked what about electricity in every home. When that was achieved, they asked what about 24 hour electricity. Fair questions, but not a good look for a party that has ruled nearly 60 years but failed to provide any of these.

Take the most recent example, of the steep fall in the rupee versus the dollar. Everyone knows that the situation is different from 2013, when the Indian currency was an outlier, falling against every major currency. Right now, every major currency is falling against the dollar. But the Congress assumes that we the people do not understand this. They think we are distracted by communal hatred, or by what they consider to be fake nationalism. And when you are convinced that the public is not smart, your campaign ends up not being smart either. So the Congress is still searching for that one really nasty joke or taunt about the falling rupee that will finally get the attention of the public. And they are wondering why the campaign isn’t sticking.

The real reason Rahul Gandhi’s gaffes get mocked so much

Did you hear the one about measuring atta in liters? Or the one where Rahul Gandhi said “pichattees,” or struggled to say “Visvesvaraya.” I bet you did. Because the BJP’s IT cell takes these clips, mocks them mercilessly and makes them go viral.

Not fair, the Congress always says. Everyone makes gaffes. In a tit-for-tat move, whenever PM Modi stumbles, the Congress makes video clips, adds a dash of taunts and tries to make them go viral. But somehow these never seem to amuse people as much. And the Congress can never understand why.

Because it is never really about the gaffes. It is Rahul Gandhi’s privilege that people are laughing at. PM Modi has decades of governing experience under his belt. And before that, decades of working up the party ranks, from worker, to manager, to leader. Rahul has none of that. All he had to do was show up and say a few words that his loyalists had written for him. When he cannot do even that much, the mockery is absolutely unforgiving. The same goes for the personal luxuries and creature comforts that the two leaders indulge in. The difference between earning something and winning a lottery. The Congress believes that people are so distracted by the packaging that they cannot make a simple distinction. 

The greatest Congress leaders were great brand builders too!

In 1949, the government of India decided to send a baby elephant as a goodwill measure, a “gift” to the children of Japan. The baby elephant was named “Indira.” For those making uncharitable remarks about PM Modi and the cheetahs, this should be a valuable lesson. In a democracy, all great leaders understand the importance of building a brand. That is why Nehru’s birthday is still celebrated as Children’s Day.

Indeed, the Nehru-Gandhi dynasty is arguably the most successful political brand ever built in the world. The Congress of 1947 was a big tent, with many towering leaders, thinkers and ideologues of every stripe. Within 20 years, the Nehru-Gandhis succeeded in turning everything into a family monopoly: the party, the government, even the memory of the freedom struggle. All of India became an extension of that brand, with every government building, scheme or project named after a member of the family.

And the family understood very well the importance of using their personal lives to advance their brand. Almost all of them “studied” abroad, but Indira or Rajiv never actually finished their college degrees. It didn’t matter. The tag of “returned from abroad” was used to impress post-colonial India. They rarely ever studied science subjects, but were ambassadors of “scientific temper.”  And it is not just the family that understood how to build a brand. Take Dr. Singh, who was involved in shaping India’s hard socialist Nehruvian policies since 1971. He held every position in the system, from Chief Economic Adviser to RBI Governor. And yet in 1991, Dr. Singh managed to rebrand himself as the visionary who brought economic reforms. At the time, India was 3 weeks away from bankruptcy.  What option did he have other than to accept the conditions set by the IMF?

Indeed, from time to time, the Congress brand managers would introduce someone as a “rebel.” Rajiv Gandhi was supposed to be one such rebel. But against what? That is why Rahul never took up a position of responsibility in the UPA government. The brand managers were waiting for the right time to introduce him as a “rebel.” One could say that in 2014, it was not so much that the packaging of Modi was successful. Rather, it was the packaging of Rahul that failed. 

The effect of smug liberalism

Coming back to my original point, the problem with the modern liberal is that they believe everyone else is unintelligent. If the only thing people want is a show, we will give them a show. This is the subtle taunt aimed at ordinary people each time the Congress shares another meaningless photo-op from their so called yatra. But people want substance. And as for the packaging, the Congress used to be very good at that too. 

A yatra can be a great thing in politics. Because it gives you a chance to listen. But when you are convinced that everyone else is unintelligent, you stop listening. The fear of “Whatsapp University” becomes a bigger problem than “Whatsapp University” itself.  And so it is that you end up walking across India trapped in your own echo chamber. You might as well have taken a flight from Thiruvananthapuram to Delhi.